Effective date: 1st November, 2025

1) Who we are

The Website is operated by SP Retail Ventures Limited (“we/us/our”), incorporated under the Companies Act, 2013.

Registered office: 
Mayflower Signature, 
5a, Avinashi Rd, Peelamedu, 
Coimbatore, Tamil Nadu 641004
Email: reachus@sprvl.com 
Ph: +91 74181 33373

2) Scope & Consent

By visiting/using the Website, creating an account, or purchasing from us, you agree to this Policy and our Terms. Where required, we seek your consent (e.g., marketing cookies).

3) What personal data we collect

• Identity & contact: name, email, phone, billing/shipping address, PIN, state/country.
• Account & transactions: login details, orders, invoices, support tickets.
• Payments: we do not store full card details. Cards/UPI/wallets are processed by our PCI-DSS-compliant payment partner [Payment Partner, e.g., Razorpay/CC Avenue/PayU].
• Device/usage: IP address, device type, OS/browser, pages viewed, time on page, referral URLs, general location, cookies/SDK/analytics data.
• Communications & UGC: queries, reviews, comments, support interactions.
• Demographics/preferences (if you provide them or via surveys/campaigns).

4) How we collect

• Directly from you: registration, checkout, forms, email/phone.
• Automatically: cookies, pixels, and analytics (e.g., Google Analytics).
• Third parties: payment processors, logistics partners, social sign-ins (if enabled), marketing platforms, fraud-prevention tools.

5) Why we use your data (purposes)

• To perform a contract: process orders, deliveries, returns/claims, account servicing.
• Legitimate interests: improve site/app experience, analytics, fraud prevention, business records, security.
• Legal obligations: tax/GST, invoicing, e-invoicing/e-way bill, compliance.
• Marketing (with consent where required): offers, updates, newsletters (opt-out anytime).
• Customer support & grievance redressal.

6) Cookies & analytics

We use first/third-party cookies and similar tech for essential functions, performance, and marketing. Manage preferences via your browser and our Cookie Banner/Settings. Some features may not work without certain cookies.

7) Sharing your data

We share only what’s necessary with:
• Payment processors ([Payment Partner]) for secure payments.
• Logistics/courier & warehouse partners for shipping/returns.
• IT/Cloud/Analytics/CRM providers (hosting, email/SMS, analytics, support, remarketing).
• Professional advisors and governmental authorities where legally required.
• Affiliates/successors in case of reorganisation or acquisition.
We do not sell your personal data.

8) Security

We use reasonable technical and organisational measures (encryption in transit, access controls, network security, employee confidentiality). No method is 100% secure; please protect your account credentials.

9) Your choices & rights (DPDPA)

Subject to law, you may:
• Access/know what we hold about you.
• Correct/update inaccurate data.
• Delete data (where not required for law/claims).
• Withdraw consent (e.g., marketing emails/SMS, non-essential cookies).
• Opt-out of marketing at any time (see footer links or email us).

10) Data retention

We keep data for as long as needed for the purposes in §5, and as required by law (e.g., tax, audit). After that, we delete or irreversibly anonymise it.

11) Third-party links

Our Website may link to third-party sites we do not control. Their privacy practices apply. Review their policies before sharing information.

12) Grievance

In accordance with the Information Technology Act, 2000 and rules, you can reach out to reachus@sprvl.com (Ph: +91 74181 33373)

14) Updates to this Policy

We may update this Policy periodically. Material changes will be posted on this page (and/or notified by email/in-app where appropriate) with a new effective date.

15) Jurisdiction

This Policy and any disputes are governed by the laws of India. Subject to applicable law, courts at [Coimbatore, Tamilnadu] will have exclusive jurisdiction.